JD Power Site Recaps Honda Initial Quality Awards

JD Power and Associates have put together a site that summarizes the models and segments that Honda took home top honors in the 2011 Initial Quality Survey (IQS) Awards. 

Honda has placed among the top 10 industry brands in the rankings for 21 of the past 25 years, and even took home the 2011 Platinum Plant Quality Award. Visit www.jdpower.com/microsites/honda for all the details on the individaul awards, videos, and overall industry rankings. 

About the Award(s) - Honda is the highest-ranked Non-Premium nameplate in the J.D. Power and Associates 2011 U.S. Initial Quality StudySM (IQS)—a benchmark study of new-vehicle quality after 90 days of ownership. The study has been conducted annually for the past 25 years. Expected reliability continues to be the single-most-important reason why new- vehicle buyers choose one model over another.